An inspiring experience: looking back at Automechanika Frankfurt 2022
26/Sep/2022
Automechanika Frankfurt 2022 has been such a fantastic experience for us! It was truly inspiring to reconnect with our partners, visitors, and other professionals from the industry and unveil our product novelties.
With its innovative novelties and a unique setting, our booth gained substantial attention from thousands of visitors from 175 countries!
From a new racing oil line to a dedicated EV range, Wolf has it all
Returning to the fair after 4 years, we unveiled some incredible new novelties at Automechanika, including a dedicated product range for electric vehicles, an upgraded hybrid range, and some motorsport-focused, high-performance solutions – all addressing the recent challenges in the global aftermarket.
It was such a rewarding experience to see the enthusiasm of our partners and visitors over our novelties. We were proud to demonstrate our experience and expertise as a world-leading lubricant manufacturer once again.
It was not only our novelties gaining so much attention from visitors. Our booth also featured a unique mocktail bar and we explored a new world of master blending in cooperation with Bôtan Distillery with a tailored set of cocktails.
It has been great to return to Automechanika Frankfurt after a long time. Our passionate team has been busy over these past four years and it was incredibly rewarding to see the positive energy these announcements generated.
We had many wonderful conversations with our partners and visitors about the bright future of the aftermarket. We are already excited for the next edition of Automechanika Frankfurt!
Yves Decat
Global Marketing Director
Meanwhile, we also held a successful press conference with the attendance of 35 journalists from across 15 countries, who showed great interest to get to know our company and learn about our commercial growth, product launches, and marketing updates.
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