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Wolflubes

Wolf’s ambitious plan for the future!

Automechanika Frankfurt 2018 has passed, it’s Autumn already and in a few months’ time it’ll be 2019 … time to get into the flow and move on!

Market news and trends

Automechanika Frankfurt 2018 has passed, it’s Autumn already and in a few months’ time it’ll be 2019 … time to get into the flow and move on! Let’s first take a moment to look back on our time in Frankfurt. It was amazing, interesting and our booth was again one made of pure perfection!

Continuous innovation

Not only the design of the stand was innovative, also the news we were sharing!

Wolf will soon launch its latest novelty to help independent garages service their customers with the right oil at the right time, ensuring garages always have sufficient supply of the products they need: the Wolf Smart Oil Cabin. With 8 bays for 20L bottles and 2 spaces for 60L barrels, the Smart Oil Cabin connects to the Wolf Lubes network, with a link to the customer’s distributor or retail supplier. Internal and/or external sensors provide constant measurement of fluid levels in the bottles and barrels, providing accurate availability data to the system. To be launched in 2019!

In addition, Wolf has launched a new product technology: MultiFactor Oil Serum. Modern high performance engines require a new generation of lubricants capable of maintaining their qualities. To this effect, wolf is introducing a proprietary technology that contains as many as 20 active ingredients to form a unique multifactor oil serum complex. This serum is specifically formulated to reduce oxidation and keep engines younger for longer, while curbing emissions and helping to reduce harmful pollutants. More information will follow soon on our blog.

Moving on to the product side of news, Wolf has some new projects in the pipeline! It has been working on a new product line to synergize with the upcoming WRC sponsorship. A new range, applicable for all types of racing cars. In parallel, Wolf is working to meet the increase in hybrid cars with a special range of products suited to hybrid engines. Without a doubt, all of these efforts are designed to make Wolf the leading aftermarket lubricant by 2020!

Driven by precision

Wolf is delighted to announce its new partnership with the leading name in global motorsport: the FIA World Rally Championship. From 2019, the brand will become the official and exclusive lubricants partner of WRC, in a move described as “a partnership of companies committed to the very best in vehicle performance ”. As Frédéric Decroix, Global Marketing Director explains, “Wolf Lubes is committed to delivering the highest levels of quality and performance, with products that set new standards of reliability and protection. The announcement of this new partnership builds on the brand’s continuous international growth of the last years and rings in the next phase of development.

Watched by a TV audience of more than 850 million people in 2017, the World Rally Championship is a true driving phenomenon. With 13 major events in its 11-month season, WRC covers five continents and all weathers, with drivers and co-drivers competing on gravel, asphalt, snow and ice.

As the only motorsport series that competes across these different surfaces and temperatures, it attracts the world’s most talented and adaptable drivers, in high performance vehicles from private teams and global brands alike. Rather than sponsor a specific team, Wolf Lubes is a sponsor of the WRC itself. Exciting!

All in all, Automechanika Frankfurt flew by like a second! With the many novelties we shared, we are looking forward to what the future might bring. Take a look at our stand on our Facebook page!

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