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The personalization of lubricants

How do lubricants evolve towards the future? Wolf has the answer.

Market news and trends

The personalization of lubricants

How do lubricants evolve towards the future? Wolf has the answer.

The world drives on.


The easiest way to acknowledge the difference of lubricant technology needed to run a vehicle smoothly is simply to put two cars side by side. A striking example of this is the Opel Astra. Take the 98 model, and put it side by side with one rolling off the production line today.

Firstly, aesthetically, although the main lines have been kept, much like other heritage models continued today, like the Golf or the 911, there’s a touch of modernity infused into each line. Slightly sharper, slightly more elegant. Technology helping the designers make the most of more flowing lines, and as our knowledge of aerodynamics grows, creating shapes that make the vehicle that little bit more efficient, that little bit more simple, that little bit more fluid through the air. Cars have changed over the last 20 years, some mistakes made along the way, but in general, a more streamlined aesthetic.

But the real difference comes when you go beneath the skin. The vital parts of the car.

The difference is in the detail.


That’s when the real differences start to show. From the onboard tech, the monitors, the sensors.
From a car that was mainly controlled by mechanics and some rudimentary computer chips, we’ve evolved to cars, with complete engine management systems, that if you should wish to do so, could give you live and detailed information about most of the different components, as you drive.

An example is this project by a major car brand, where the information sent out by the car, through the OBD port was then transformed to Art on the screen of the car, creating a generative portrait of the driver, influenced by his driving style. For more information, click here.

This sort of information, but also personalization is leading to vehicles being more and more diverse, and therefore more and more demanding in complexity of the lubricants they need to keep their vital parts flowing. There might be a moment in the future where each vehicle is so complex that each car needs its own blend of oil, its own type of lubrication, defined by the information coming out of the car. True innovation has no bounds, and makes everything work better.

At Wolf, we’ve created the solution. We’ve created an oil that takes into account all these aspects and more, to make sure that as car manufacturers innovate for the next 20 years, our oils keep up and help them move forwards on their journey. That’s the way that we think we can move forwards, by trying to stay one step ahead of innovation, and then keeping up when those around us do.

Meet us at Automechanika Frankfurt to discover your future

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